Vision Positioning Malaysia As A Globally Competitive Trading Nation Mission Promoting Malaysia's Enterprises To The World MATRADE’s mission is to develop and promote Malaysia’s export to the
world and its functions are:
- To promote, assist and develop
Malaysia’s external trade with particular emphasis on the export of
manufactured and semi-manufactured products and, on a selective basis, imports
- To formulate and implement a national
export marketing strategy to promote the export of manufactured and semi-manufactured
products
- To undertake commercial intelligence and
market research and create a comprehensive database of information for the
improvement and development of trade
- To organise training programmes to
improve the international marketing skills of the Malaysian exporters
- To enhance and protect Malaysia’s
international trade interests abroad
- To represent Malaysia in any
international forum in respect of any matter relating to trade
- To develop, promote, facilitate and
assist in service areas related to trade and
- To advise the Government on matters
affecting or in any way connected with trade and to act as the agent of the
Government or for any person, body or organisation on such matters.
ObjectiveMATRADE’s objectives are:
- To raise the profile of Malaysian
exporters in foreign markets
- To disseminate timely and relevant
information and market intelligence to help Malaysian companies gain a
competitive edge in foreign markets
- To introduce Malaysian companies to
foreign importers seeking Malaysian suppliers and
- To undertake activities to promote the
export of Malaysian goods and services in overseas markets.
MATRADE is also actively involved in assisting foreign companies to source
for suppliers of Malaysian products and services, and is represented worldwide
at 40 locations in major commercial cities. In Malaysia, MATRADE has five local
branches in Penang, Terengganu, Johor, Sabah, and Sarawak.
ContactConsulate General of Malaysia, Trade Section
(MATRADE Shanghai)
Unit 807-810, Kerry Center, No. 1515 Nanjing Road,
Shanghai 200040 China
Tel: (86 21) 6289 4467
Fax:(86 21) 6289 4381
E-mail:
shanghai@matrade.gov.myWebsite:
www.matrade.gov.my 愿景 推进马来西亚成为具有全球竞争力的贸易国家 职责 向全球推广马来西亚的企业 马来西亚外贸发展局的职责在于向全球推广马来西亚的外贸，其主要功能为：
- 推广和促进马来西亚的外贸产品，特别是工业制造产品和半成品，以及有选择性的进口产品。
- 制定和执行国家外贸发展的市场策略以鼓励出口工业制造产品和半成品。
- 撰写商业报告和组织市场调研，为改善和拓展贸易而创建相关数据库信息。
- 组织培训课程以提高马来西亚出口商的国际营销技能。
- 提高和保持马来西亚在国际贸易中的领先地位。
- 代表马来西亚政府参加官方的国际贸易磋商。
- 促进、推广和协助马来西亚服务贸易领域的发展。
- 为马来西亚政府、机构和相关人员等提供有关贸易发展的建议。
目标- 提升马来西亚出口商在国际市场的知名度。
- 及时发布相关市场信息以帮助马来西亚公司在国际贸易中占据优势位置。
- 为外国采购商介绍马来西亚供应商和相关信息。
- 组织相关活动向全球市场推广马来西亚的产品和服务。
马来西亚外贸发展局还能协助外国公司寻找马来西亚的产品和服务，其在全球40多个主要商业城市都设有办事处。除此之外，马来西亚外贸发展局在马来西亚本土的槟城、丁加奴、柔佛、沙巴和沙捞越也设有办事机构。